How Much should you pay for a personal trainer?

Good Enough

“How much should you pay for a personal trainer?”

This is an update on a post I did a couple of years ago. My thought is you need to consider 2 other questions.

“Do I need Personal Training?”

“Can I afford a personal trainer?”

So if you let me, I will address all 3 of these questions.


I live outside of Denver, so I will talk about Denver. These numbers should be good for most of the country save for New York City and maybe Los Angeles. But you guys have more money anyway, so it doesn’t matter.

In a perfect world, personal training rates center around 2 things, experience and certifications. The more you have the more you can charge. If you are good. Certifications don’t have to translate to better training but it never seems to hurt. It shows that you have a commitment to the art of training and you are keeping up on the latest findings.

Experience is a biggie. 95% or so of all small businesses fail within the first three years. That also applies to trainers. Even the best trainer stinks when he/she first start. It is the nature of training someone else other than yourself. We stink. But if we keep trying and studying things will turn around. The best trainers work for themselves because they can. They work out their training style at a commercial gym where they make next to nothing. Trainers work at 24 hour or Bally’s because they have to. Plain and simple.

So look for a personal trainer that has been in business for themselves over three years. I don’t trust before and after pictures but I do trust reviews and video testimonials.

The hourly rate should be between $45 and $70 an hour. Please don’t bother with 1/2 hour sessions. If you want to reach your goals, no matter what they are, an hour is the way to go. I do in home training, so factor in the time and money you save commuting to a gym or studio. You should always meet with the prospective trainer before you commit to anything. Make sure you have a personality match. This is a must. oh, and don’t get locked into contracts.

There are more and more  sites that advertise as personal trainers but aren’t. They are marketers collecting leads to sell to trainers. You have sites like Yelp, which is a great company, that will have up to 5 trainers send you quotes. Not a bad thing.

Or you have sites where you talk to a salesman, sign up and get a random trainer assigned to you. Not good. If the idea of having 5 trainers bombard you with emails isn’t appealing, do the following.

The Best Way to Pick a Trainer

1. Go to Google, Yahoo or Bing. Your choice.

2. Seach for “Personal Trainer in Your city”

3. Look at the websites. Is the website about what they can do for you or is it all about them? read between the lines in the reviews. Do they all sound the same? Do they have video reviews?

4. Pick 1 or 2 and give them a call.

What about trainers that charge $30/hour?

I liken it to playing the penny stock market. Can you hit a winner? Yes but the odds are you are getting someone who can’t charge more. Either they can’t keep their clients or they are brand new. Does this mean they stink? No but it is a gamble. I remember when I started out, I would travel anywhere. I took all  the clients I could and traveled all across the city. I needed clients to practice on. I needed to learn my craft. I guess it is kind of like Barber school. Pay a reduced price and take your chances.

Do you need a personal trainer?

I wrote another blog on this, “Why Personal Training Doesn’t Work“. The point of the post was to bring up the question, “Do you need a trainer or a coach?”

I always think of a trainer as someone who shows you how to use equipment. An athletic trainer tapes up ankles but doesn’t fix the ankle injury. You have access to millions of workout and nutrition programs. You have videos on how to do exercises. I have them on my site.

A trainer only takes you so far. A coach can take you to the next level. I won’t speak for anyone else but my clients can call, text or email me with questions 24 hours a day. My success is depends upon their success. I look at sleep patterns, eating habits and come up with customized plans that you can fit into your life. Good coaches measure success by how much change they create.

5 Questions to ask yourself.

  1. Do I want to make a change but just lack motivation?
  2. Do I join gyms with the best of intentions but never go?
  3. Do I try to get in shape but always end up injuring myself?
  4. Do I feel like a hamster on a wheel?
  5. Do I know what to do, I just don’t do it?

These are good reasons to hire a fitness professional.

Ways to save on personal training

Personal training isn’t cheap but it can also fit into any budget. From here on out I am only going to talk about what I do. I don’t want to speak for anyone else.

Idea 1: Train in a small group.

group2Small group training is a somewhat new idea in the fitness industry. People like bootcamps because they are affordable and sociable. Some people like to be around other people when they train.

The downside to the bootcamp :

1. The high injury rate. To keep them affordable, a smart bootcamp trainer will cram as many people in the class as possible. If they are in the front leading the class, they can’t check form and make corrections on the fly.

2. You can’t get a customized routine. You do what the instructor tells you to do.

3. Lack of Equipment. |Due to the nature of training a lot of people at once, bootcamps will focus on more body weight exercises. Great if you are fit and terrible if you are not.

My small group training takes a few people (2-6), who split the group rate. Currently that is $70 an hour. The more people, the more affordable it is.

Other benefits:

You can also get customized workouts based on what you want to do.

Access to dumbbells, kettle bells, TRX, Balls and bands.

The group is small enough I can walk around and check form.

We can change the workout on the fly.

I can add corrective exercises to fix joint issues. Click here to find out more about small group training.

Idea 2: Combining Personal training with online training

Screen Shot 2015-10-25 at 1.06.30 PMMy VIP online training is on the idea of accountability. There are 168 hours in the week. If I only see you 2-3 hours, that gives you a lot of time to find other things to do. Having workouts planned on your phone or tablet helps keep you on track. Click here to go to the online training page.

So the idea is to combine out in home training sessions with online training. If you are a client you get a pretty heft discount on the online training.

  • The online training will build on what we are working on.
  • The workouts use the equipment you have access to.
  • Great to have for vacations or business trips.

How to integrate this.

If you are on a budget, a successful model involves more training sessions at the start. Then as you learn correct form and “get in the groove”, we can start meeting  less often. This great thing about this system is that we can change it each month and I am always there for you. Again, check out the VIP Online Training Here.

So my friend, good luck. in finding a good fit. As in most things in life, you pay for what you get.

The 7 Worst Ways to Find A Personal Trainer

The 7 Worst Ways To Find A Personal Trainer


So you have finally decided to take the plunge and look for a personal trainer.

These can be murky waters, my friend.

Being a personal trainer, I thought it might be a good idea to give you my two cents.

Instead of what to do, I am going to give you advice on what not to do.

This is important since personal training is not cheap and nobody wants to waste money and time and not get results.

1. Find the Personal Trainer with the cheapest rates.

Yikes! If you wanted plastic surgery would you look for the cheapest surgeon? Not to compare myself with a doctor but with any service there ought to be a correlation between experience and cost. The average cost per hour should be $45 to $65 per hour session. I tend to be in the middle only because I give a discount for buying 12 sessions at a time.

Anything lower than that is usually someone just starting out or someone who is desperate to get a client. This brings me to my next point.

2. Don’t ask about certifications.

Yikes part two. The only people that say certifications don’t matter are A) trainers who don’t have any certifications and B) Trainers who attend a cheesy weekend certification class.

The sad thing in Colorado is that you don’t have to be certified to be a trainer. This means anyone can do this. If you don’t see certifications, look out. There are number of associations that offer certifications that one actually has to study for. For my Master Trainer certification through the NFPT, ( National Federation of Professional Trainers)  I had hours of proctored exams.

Does having an armload of certifications mean you are a better trainer? No but it does mean that I am serious about my profession and that I commit time and money every year to learn.

3. Don’t ask about liability insurance.

If you are talking to a trainer and they don’t carry professional liability insurance, run away. End of topic.

4. Age doesn’t matter.

As a rule, most personal training horror stories start ” So this young kid comes out and the next thing you know I am….”
The rule of thumb here is get a trainer close to your age. Remember how indestructible you felt in your teens and twenties? Well the problem is that you probably are past that stage and if your trainer isn’t, you may find yourself pushing cars out in the parking lot. One story I heard involved a young trainer making a 70 year old grandmother doing sprints her first session.
Let’s face it, people at a similar age have more in common and a better feel for what is appropriate. But have it your way. Look at it this way, you may have a horrific experience but you will have great stories to tell.

5. Don’t meet your trainer before you start.

Quality trainers will sit down with you to discuss your goals and they should not charge for it. Period. I offer a free 30 minute consultation to answer 2 questions.

  • Am I a good fit for this potential client?
  • Is this potential client a good fit for me?

Good trainers will walk out of situations where there is a mismatch. Hungry ones won’t.

6. Don’t worry if your trainer is more out of shape than you.

Not a big deal. They must know what to do even if they don’t practice themselves. Yikes #3!

7. Find the biggest, strongest trainer possible.

They must know what they are doing if they got that big!

Well, if you want to be a bodybuilder, by all means find a big bodybuilder to train you. If you want to learn how to run a marathon, find a trainer who runs. Trainers are all different in what kind of style they practice and how they train clients. My style is based on the fact that I train clients in their homes. In home training lends itself more towards core training and bodyweight exercises. This is not ideal for bodybuilding but it is the best for overall fitness and fat loss.

Hopefully this helps. Best of luck to you.

Questions, Thoughts Concerns? I will be happy to get back to You.


Additional Personal Trainer Resources

Hey, you still here? Great.

Check out these podcasts. If you like them, please subscribe to my channel.

Episode 96: Fake Personal Trainers…Am I Being Too Harsh Here?

Episode 93: A Peek Behind the Curtain of Personal Training

Take two-seconds and join my other sites so you don’t want to miss a thing:




Interested in training with me? Questions?

Well, here is the form to fill out!